Which of the following actions is essential for agents during the enrollment process?

Obtaining consent for plan enrollment is crucial because it ensures that the consumer willingly agrees to enroll in a specific health plan after being informed about its details. This action respects the individual’s autonomy and aligns with ethical standards that prioritize informed consent in healthcare. It is essential that consumers understand what they are enrolling in and have actively chosen to proceed, safeguarding their rights and promoting transparent practices.

During the enrollment process, ensuring that consent is obtained not only protects the agent but also builds trust with the consumer, as it demonstrates respect for their decision-making power. Without this consent, the enrollment may not be legally valid or ethically sound. Therefore, obtaining consent is a foundational step that facilitates a compliant and ethical enrollment process.