What type of product should agents prioritize enrolling consumers in?

Agents should prioritize enrolling consumers in a product that is suited to the consumer's needs and financial resources because this approach aligns with ethical practices and compliance standards in the health insurance industry. Understanding the consumer's unique situation, preferences, and budget allows agents to recommend solutions that genuinely benefit the individual rather than promoting a product based solely on its price, commission, or coverage extent.

By focusing on the suitability of the product, agents ensure that consumers receive coverage that meets their healthcare needs without causing financial strain. This client-centered approach not only supports the best interests of consumers but also fosters trust and long-term relationships between agents and clients. Ultimately, prioritizing proper fit enhances consumer satisfaction and contributes to a more ethical marketplace.